Checklist: starting a webshop

Web shops are extremely popular. From electronics to furniture and from holidays to regional products: almost everything is now available online. This offers opportunities for entrepreneurs. Are you going to start a webshop? Then follow this step-by-step plan.

1. Registration Chamber of Commerce

In the Netherlands, every starting entrepreneur must officially register his company in the Trade Register of the Chamber of Commerce (Chamber of Commerce). This also applies to web shop owners. Only then is the establishment of your webshop a fact.

You do not need to register with the Tax Authorities separately, because the Chamber of Commerce will automatically pass on this information for you.

2. Notify the municipality

When you start a webshop and want to run it from your  own home , in many cases you have to check whether this fits in with the zoning plan and also inform your municipality.

If it is not immediately possible to start a home business, you can choose to request an exemption or change of the zoning plan. If you live in a rented house, you must also request permission from the landlord of the property.

3. Register a domain name

To actually set up a webshop, you first need a good website. It is important to choose a domain name that you have officially registered with the Stichting Internet Domeinregistratie Nederland (SIDN) .

Remember that your domain name has to meet several requirements. For example, there are requirements for the length, the name must not yet be in use at the time of registration and it must not be too similar to the domain name of other companies.

4. Registering copyrights

Once your  webshop is up and running and you want to change certain content, you can only do this yourself if you are in possession of the copyright. This concerns, for example, the texts, videos, software or photos that have been placed on your website.

It is wise to make clear agreements about this with the makers in advance, so that you are not faced with unpleasant surprises later on. You can do this, for example, have the designer declare that he or she will not make use of the personality rights. 

5. Draw up general terms and conditions

Although not mandatory, it is legally advisable to draw up good general terms and conditions . Here you can lay down rules in the field of payment, delivery time, warranty and any disputes that apply to your company and the customer.

Depending on your  sector, you may also have to deal with other sector-specific general terms and conditions.

You can choose to draw up the general terms and conditions yourself or have this done by a notary. In any case, it is advisable to have an expert look at your terms and conditions before you actually use them for your webshop.

How To Project Future Sales?

Sales play a fundamental role in any business, big or small, you could say; that the success of a business depends 90% on the increase in sales. But do you know how to project future sales? If not, this information is definitely for you.

Projecting sales in a business is an indispensable step to decipher whether it will be profitable or, conversely, it will not be. You must evaluate the market, the consumers, and the estimated quantity of products or services that you want to sell in the period that you estimate.

Importance of the sales projection

Companies, in general, use the sales projection for, in addition to verifying how profitable the business will be, to create documents that are necessary, including budgets and sales targets at the individual or departmental level.

The correct way to project future sales is by collecting the necessary data through a comprehensive financial report, with which you can identify monthly or yearly sales.

How to project future sales?

Anyone trained and belonging or at least related to the Retail industry can make a sales projection. However, although it reads plain; It has certain characteristics with which you must comply. We will attach a series of tips that could help you in the process:

Know your consumers: Always, in any business, you must know your potential clients, with the sole objective of achieving loyalty so that they later increase your sales.

Also, getting to know them to offer them what they need or what they prefer. Evaluate through marketing studies, with which products you increased your profits and with which other products you did not; And from there, stock your establishment with products with high demand.

  • Historical data: You need to be aware of the historical data of your business; Collect them, and see which products were sold successfully and to what audience so you can take it into account in the future.
  • Location: You must ensure that the location where your establishments, stores, partners, branches, or sellers are located is easily accessible; step with which you will achieve better sales and also make your client or target audience feel really satisfied.
  • Do not neglect the competition: The number one mistake of every company starting; it does not know your competition, completely ignoring what or who you are facing. Try to compare your products, their price, and quality with other shops close to yours.
  • Innova: If there is something that customers love, it is new and quality products; Always try to stand out from your competition, bringing new things to your business that your potential customers may like or need.

Your financial security depends on you.

Your business is like a child that you will see growth, so make an effort and carry out each act with dedication, patience, and love. It gathers all the information and data necessary to project future sales; through retail analytics.

You also cannot neglect sales forecasts with partners, check all the information they have gathered, and plan a sales forecast. Now, since you know how to project future sales, don’t hesitate any longer; safeguards your business’s financial security.